Amazon is one of the biggest names when it comes to broadcasting. But until now, the broadcasting giant did not get into the action of the NFL broadcasting. However, things are about to change on that Front. For the first time, Amazon has decided to broadcast the first-ever Black Friday game. But the remarkable part of the whole discussion is that this game could pave a new way for sports broadcasting and advertisement.
Double The Amount
According to Ad Age, Amazon will be flashing targeted advertisements to the viewers. The advertisements will not only target audiences with ads that cater to their needs but there will be a new twist as well. Audiences/shoppers can directly add items from these targeted ads to their carts. As a result, a shopper does not even have to leave the window to close the exciting Black Friday Deals.
As per business insiders and sources, Amazon has paid approximately a whopping $100 million in order to broadcast the NFL’s first-ever Black Friday game. The numbers have been crunched, and it is predicted that the event might be the most-watched sporting event this weekend. As a result, Amazon is looking to cash in those cheques hard.
According to a business insider named Joe Pompilano, a 30-second advertisement which normally costs $440,000 on TNF, will now cost $880,000 for Black Friday. A 100% leap was certainly bold, but insiders believe that the leap will work amazingly.
In fact, the number came in, and Thanksgiving broadcasting is predicted to be viewed by 33.5 million people. Meanwhile, NBA Christmas Day will be viewed by 4.27 million users. Therefore, it is understandable why Amazon is charging way more than what is the usual rate for a 30-second advertisement.
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